UK Oracle User Group

UKOUG President invited to share user feedback with Oracle executives at OpenWorld 2016

30 September 2016

60,000 people descended on Oracle OpenWorld 2016 last week, and among the announcements Oracle introduced Oracle Database 12c Release 2, as well as more than 20 new Cloud Platform and Application services.

Linda Barker OWW16Oracle executive chairman and CTO, Larry Ellison's opening keynote hit on three key themes - taking on Amazon in the infrastructure as a service area, the need for greater data security, and the coexistence of cloud and on-premise IT deployments. 

UK Oracle User Group (UKOUG) President, Linda Barker was asked to join Oracle executives over the course of the conference to feedback about customers’ Cloud experiences on behalf of the user group. Before she left for OpenWorld, Linda asked UKOUG members for any feedback that they would like to share with Oracle. 

Linda was able to share the challenges faced by UKOUG members, confidentially, with the Oracle teams who can make a real difference. This will be followed up with Oracle now that she’s returned to the UK.

Taking part in the roundtable with Oracle gave Linda the chance to feedback on the draft ‘Guided Journey’ site which is designed to provide advice to Oracle customers throughout each stage of their SaaS lifecycle from planning, through onboarding, adoption and expansion. UKOUG has been asked to identify any gaps that need to be filled in the Guided Journey but it is already showing real promise as a useful tool for customers. The SaaS Guided Journey will be the first site to go live, with similar sites planned for other Oracle Cloud solutions.

At a drop-in session with the Oracle User Experience (UX) team, who are responsible for improving user experience, Linda was shown the improvements made in its chatbot platform specifically across mobile, SMS and voice.

Linda's OpenWorld 2016 takeaways:

- Oracle is bringing their latest database technology to the cloud first, which will be fully scalable from entry-level to the largest database workloads

 - Larry Ellison threw down the gauntlet at Amazon, announcing that Oracle’s new technologies will drive the infrastructure of the future

- Customer feedback highlighted areas where our members felt Oracle could make improvements to their cloud services, particularly with regard to performance and support

- The Oracle UX team shared their latest developments, mostly under NDA, but when released several of these will be available immediately in the cloud. 


Oracle OpenWorld16

Linda Barker, UKOUG President, said: "It is important the voices of the UK user community are heard, and UKOUG makes a significant contribution towards the
continual improvement of Oracle products.

"The main driver for me attending OpenWorld 2016 was the opportunity to share real life customer experiences, and being involved in roundtables, focus groups and
demonstrations was a wonderful opportunity. We thank Oracle for the honest and open discussions, it will mean we can continue to tackle the obstacles in user-experience, not only benefiting our 8,500-strong UKOUG members, but also the wider UK Oracle community."

"It is always exciting to see the Oracle community come together and continuing the OpenWorld conversation is paramount to UKOUG. We'll be building on this at our annual conferences in December where our members can learn more about how to get the most out of their Oracle investment."  

Linda's full Oracle OpenWorld 2016 blog can be viewed at

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