UK Oracle User Group

UKOUG CRM Conference - Agenda now launched

1 May 2012

UK Oracle User Group CRM Conference 2012 is the first conference that UKOUG will deliver for this revitalised community. This one day conference takes place on the 28th June 2012.

  • Registration now open – Members* are eligible for a free pass using their membership conference allocation. For details of pricing and member options view the pricing page here.

Agenda highlights include...

… Melissa Boxer, Vice President of Oracle CRM Marketing & Loyalty, will be returning to present our Oracle Keynote in the morning  as well as  a Demo Keynote in the afternoon to finish off the day. This will be based around Fusion CRM and CX (Customer Experience).

… The Customer Keynote by Elsevier (end users) focused on ATG as well as Siebel CRM

… A collaboration between Oracle CRM users and suppliers providing best practice and CRM user stories from the ground up in the afternoon

… Keynote Corner – Melissa Boxer and Jay Dear will be available in the lounge area of the exhibition space giving delegates an opportunity to ask questions and chat about anything they want to. This is a pretty rare opportunity to get answers face to face!

… A private tour of Madejski Stadium


9:00 - 9:45 Registration and Networking

9:45 - 10:00 Welcome and Introduction - Caroline Dale and Sue Yates, UKOUG CRM Committee

10:00 - 11:30 Oracle Keynote Presentation - Melissa Boxer, Vice President of Oracle CRM Marketing & Loyalty

11:30 - 12:00 Coffee and Networking

12:00 - 13:00 Customer Keynote - Integrating ATG and Siebel CRM for complex B2B eCommerce -  Jay Dear, Elsevier

13:00 - 14:00 Lunch and Networking including Keynote Corner with Jay Dear

14:00 - 14:45 Improve customer service and deliver cost efficiencies by ensuring you have one view of your customers - James McLeod, QAS and Christopher Penketh


14:00 - 14:45 TBC - IBM

14:45 - 14:50 5 minute stream change

14:50 - 15:35 Harnessing the power of Siebel for multi-channel enablement at Zebra Technologies - Armit Garg, CRMantra and Milind Thombre, Zebra Technologies


14:50 - 15:35 How to really generate ROI rapidly from Oracle CRM On Demand with BPI OnDemand's Accelerate solution for the Services Industry - Fred Wilkinson, BPIOnDemand and Mark Roberts, Silverdell Plc

15:35 - 15:45 Coffee and Networking

15:45 - 16:30 Oracle Demo Keynote – (Fusion CRM and CX), Melissa Boxer

16:30 - 18:00 Social Drinks Reception including a tour of Madejski Stadium and Keynote Corner with Melissa Boxer


  • Oracle suppliers - Increase your brand exposure - We have a limited number of sponsorship opportunities and exhibition spaces available at this CRM conference.

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