CRM (Formerly Siebel & CRM On Demand)
UKOUG and the CRM community: New to 2012
UK Oracle User Group, having embraced the changes in the market place, is proud to introduce the ‘new and improved’ UKOUG CRM community. Incorporating Siebel & CRM On Demand, Fusion CRM and all associated Oracle CRM products, the new CRM community is both a business and a product community, with goals to help you both on your journey to upgrade, and to make the most of the richness and complexity of Oracle’s CRM products.
The change explained:
The UKOUG inherited a thriving Siebel user community when Oracle acquired Siebel in early 2006. A few years ago it was expanded to include Oracle CRM On Demand (SaaS) with the rather unwieldy name of "Siebel and CRM On Demand". Recently, however, Oracle has made several further acquisitions in quick succession to broaden out its Customer Relationship Management (CRM) portfolio. Complementary products from Hayley (Oracle Policy Automation), ATG, InQuira (Oracle Knowledge) and most recently, RightNow all fall within the CRM discipline. We also saw the launch of Fusion CRM at Oracle OpenWorld 2011. To better align the UKOUG community with the rapid pace of change at Oracle in the CRM domain, the committee has decided to rebrand this community simply to be called "CRM". We hope this will attract new members with a common interest in CRM regardless of which Oracle product(s) they have deployed. We do expect, however, that Siebel will remain the mainstay of the CRM community and conference. UKOUG CRM Oracle Liaison, James Trinder
What has the UKOUG CRM community got for you?
The UKOUG CRM Committee, working with Partners and Oracle to develop and introduce new initiatives to meet the needs of CRM users, will be focusing on the following areas to bring you the best and most significant content available:
- Product Selection
- Roadmap Strategy
- Project Management, deployment / implementation
- Change Management
- Best practice and user adoption issues
- CRM market and megatrends e.g. Cloud, mobile, CX (Customer Experience Management), Self Service, Social
The UKOUG CRM community aims to offer members the opportunity to be kept up to date with relevant information within CRM, learn, network, participate, and share experience and best practice through our two annual CRM specific events, community ebulletins and online offerings.
Join the CRM Community:
- If you have a UKOUG profile already, please log in and update your personal preferences to ensure your communications are bespoke to your needs: Online profile.
- If you do not have a login please create one here.
Not a member? Find out more of the benefits of joining UKOUG and the CRM community at:
*UKOUG Silver Associate membership is particularly suitable for CRM community members.
Discover innovative new ways of working; learn about the product roadmap; and contribute to future shaping of the product by providing community feedback.
UKOUG CRM events 2012:
- UKOUG CRM Conference 2012, Madjeski Stadium, Reading - 28th June 2012
- UKOUG CRM Oracle OpenWorld Highlights event, Date TBC
If you'd be interested in speaking at a CRM event in future please submit a short abstract here.
Click here for the Oracle CRM website
UKOUG CRM committee:
Co - Chairs - Steve Austen - Customer Systems
Anthony Jones - BA
Caroline Dale - Aggregate Industries
Oracle Liaison - James Trinder & Sue Palmer
UKOUG Council representative - Sue Yates
UKOUG Project Manager - Marisa Harris
If you are social media ‘literate’ you might like to…
- Join the UKOUG CRM group on Linkedin
- Tell others that you are attending the Conference by adding yourself to the event on LinkedIn
- Join the conversation on Twitter using #ukoug_crm
Get involved: There are many ways you can increase your engagement with the CRM community through volunteering, or if you are a Partner through our sponsorship and marketing opportunities.
