UK Oracle User Group

CRM @ Apps14

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25 November 2014

Head to Apps14 for the latest announcements on Oracle CRM.

Get the latest announcements on Oracle CRM at Apps14.



Key date:

Monday 8th December

Topics covered:

The CRM stream covers many aspects of CRM including Oracle CRM, CRM On Demand, On-Premise, Cloud and Fusion CRM/CX. Hear about the Siebel and CRM On Demand Roadmap, Social and Mobile. Also benefit from access to the wider Oracle Applications streams to help you navigate the roadmap, understand Fusion and trends such as Cloud adoption, social media and mobile computing platforms. 

Keynote information:

Scott Eggleston, Senior Director of Product Strategy, focused on Siebel and CX industry product strategy, shares the importance differentiating yourself through customer experience and how Oracle’s customer experience solutions can help you broaden offerings, create new revenue streams, capture new business and expand opportunities with existing customers across your business.

Keynote Customer one-to-one meetings:

As a conference delegate, you will have the opportunity to book one-to-one meetings with our Community Keynotes.

The following Community Keynotes will be holding meetings on the following days:

  • Cliff Godwin, Senior Vice President of Applications Development, Oracle – Monday 8th December
  • Gwennan Goriot, Principal Product Manager of Product Strategy, Oracle – Tuesday 9th December
  • Jeremy Ashley, Vice President of the Oracle Applications User Experience Group – Tuesday 9th December
  • Al Marciante, Senior Director, Product Management, Oracle – Wednesday 10th December
  • Nick Whitehead, Senior Director, BI Solutions, Oracle – Wednesday 10th December
Customer sessions:
Using Cloud CRM to Turn Customer Data into Knowledge - Not Just a Sales Pipeline Tool
Nathalie Shawcross, NHS Supply Chain & Fred Wilkinson, BPI OnDemand
Discover how correct usage of CRM On Demand has turned the whole business strategy to CRM from a sales pipeline management tool into a portal for knowledge driving customer, supplier and stakeholder relationships.
The Evolution of Modern Marketing: Lessons from a Large Scale, Global Implementation of Oracle’s Marketing Cloud
Cindy De Smedt, Atos
Hear Atos’ experience of implementing Oracle Marketing Cloud for their internal Global Marketing function. They will share the drivers, success factors, lessons learned and the long term vision.
Expert sessions:
CX-Foundation - Making Your CX Strategy Real, Seamless Integration Across All Channels & Applications
Shaukat Desai, Oracle
Explore the digital age of customer interaction and learn how to integrate your CX strategy across your business interactions with your customers.
Case Study – Social Selling “New Buzz Phase” or “Must Have” Skill
Tim Hughes, Oracle
Customers have changed the way they buy. Customers are even more informed when they buy goods or services. When people want a new system, they go to Google, ask colleagues, visit forums, user groups; in fact it is estimated that 60% of decisions are now made by the time the supplier talks with the customer. In addition, only 20% of the information used to make a decision comes from the supplier. Join Tim to explore how sales teams and brands can react to the “Intelligent Buyer” in the New World of Social.
Oracle Sales Cloud Implementation Best Practices & Tips for Success
Deepak Thuse, Oracle
Learn about the best way of approaching a Sales Cloud SaaS implementation and understand how your organisation can plan for success from the very start. Understand the best practices and lessons learned from actual project experience and find out how Oracle Consulting can help you get the most from your investment.
The Many Faces of CRM: Case Studies of CX Enablement at Oracle Customers
David Moorman, CRMantra
Hear more about the solutions available to maximise your Siebel ROI, enhance the customer experience and improve overall business performance and satisfaction.  Learn more about customer case studies; highlights include mobile solutions for Sales and Service, Siebel OpenUI for a multi-channel solution, Visual Configurator – The multi-faceted solution for Siebel Sales and CPQ, Usage Analysis – Applying ‘Big Data’ to increase CRM user adoption and usability.
Social & networking opportunities:

We provide plenty of opportunities to catch up with friends, colleagues and make new contacts, collect a community badge and easily identify others with similar interests as you.

Prices (excl. VAT):

1 day only         Members: £325             Non-members: £600

If your company already has a membership you may be able to attend free of charge.

Click here to view full pricing and information on how to register.


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