This blog post outlines Oracle’s position on this acquisition...
In March of 2014, Oracle Social Cloud announced our open API strategy to deliver more choice, flexibility and ongoing expertise for our customer's paid social media solutions. SHIFT was one of our inaugural partners. Earlier this year, Brand Networks became part of our ecosystem as a new partner. Today, Brand Networks announced their acquisition of SHIFT. We couldn’t be more thrilled as these two complimentary companies can together offer better solutions, scale, analytics and innovation for customers.
At the heart of Brand Networks is the Relevance Engine, which is designed to help marketers be more efficient and effective across earned, paid and owned channels.
SHIFT is a social advertising platform that offers workflow automation, data analysis and easy campaign execution.
Together, they now power $500 million in advertising spend for the world’s best known brands and agencies, including half of the Fortune 100 and 17 of the 25 largest U.S. advertisers (AdAge).
While both of these companies were partners with Oracle Social Cloud independently, their merger will offer Oracle Social Cloud customers the ability to reach more customers and drive innovation more quickly in the social market. In order to deliver the right content, to the right person, at the right time, on the right device, you need a deeply integrated platform that incorporates listening, publishing, and big data - exactly what Oracle’s Social Relationship Management (SRM) platform does.
Meg Bear, Group Vice President of Oracle Social Cloud adds, “As social becomes more mature, it is increasingly important to have a comprehensive social business solution. We believe a complete platform, along with a powerful ecosystem, provides our customers best-in-class capabilities to drive superior customer engagement. Partners like Brand Networks and SHIFT allow us to deliver on that promise and continue to innovate at the speed of social.”
Read more from SHIFT and Brand Networks.
Source: Oracle Social Spotlight