UK Oracle User Group


UK Oracle User Group Attends Oracle Business Analytics Summit

18 February 2013

Oracle says it drives better business outcomes with Big Data & Analytics. At the Oracle Business Analytics Summit on the 12th February 2013 in Central London, Oracle invited a number of end-users to come along and hear how this drive is shaping current business practices.

Oracle says it drives better business outcomes with Big Data & Analytics. At the Oracle Business Analytics Summit on the 12th February 2013 in Central London, Oracle invited a number of end-users to come along and hear how this drive is shaping current business practices.

UK Oracle User Group (UKOUG) were also invited to the event, so jumped at the chance to find out how Oracle were supporting businesses and users of its products to produce results from big data with actionable analytics, and to also speak with the wider user and Partner BI community.

“This was the second Business Analytics Summit Oracle has held, and it was positive to see how well attended the Summit was. There were some excellent presentations crossing all of Oracle’s Analytics offerings. UKOUG also had an excellent opportunity to engage with end-users, partners and Oracle staff within the exhibition area. We came away having spoken to many of our members and reaching out to Oracle users who are looking to join our community in the future. All-in a very successful event for UKOUG” Graham Spicer, UKOUG Commercial Director

The day kicked off with a welcome from Oracle UK, VP for BI, Mike Pell, who after a short introduction to the day and stating Oracles current position on BI, handed over to guest speaker, Chris Boardman MBE, British Cyclist.

@spwalker - Chris Boardman MBE addresses a full house at  #Oracle  #BAS2013

 Chris Broadman

Broadman had an infectious energy and spent his hour inspiring and challenging the audience to think deeper about how they work individually and as a business. His focus was on; Self-Motivation; Performance under Pressure; High Performance Teams; Driving Innovation and Winning Attitude.

“One of Chris’s anecdotes really stuck with me and tied cleverly into the importance of getting business intelligence right. It was the challenge the American space programme set for a supplier when they asked for, ‘A pen that works in space’ the supplier went about doing many tests and prototypes and eventually came up with a fantastic looking pen that did indeed work on the space station. When the American’s showed this to the Russian astronaut, the Russians responded, ‘That’s great, we just use a pencil!’ This story highlighted the importance of asking the right questions, and not giving a pre-conceived idea to someone when looking for answers.”  Pippa Grayshon, UKOUG Marketing Manager

Following from Boardman was the Oracle Keynote, Andrew Sutherland, Senior Vice President, EMEA Technology. He took the stage alongside Brad Genson, Head of BI & Analytics, Accenture.

They spoke about getting analytics right, explaining that ‘big data analytics can reveal new sources of economic value, provide fresh insights into customer behavior and identify market trends early on’. Giving clear user examples. They explored the fact that ‘analytics have suddenly moved from structured data analysis to exploratory data discovery – from historical data insight to predictive data analysis – and from the web to mobile’. And that with this ‘explosive pace of technological change comes a rare opportunity to outpace the competition and outperform your stakeholder expectations.’

Oracle states that it’s ‘integrated approach is uniquely engineered to work together to help maximise the business value of analytics and big data investments.’

After the keynote delegates had the chance to talk with the suppliers who were exhibiting at the event, and again during lunch. These included UKOUG Partners; Intel; Capgemini; Rittman Mead and Fujitsu. For the rest of the afternoon attendants broke out into smaller seminars focusing on Oracle customer success stories. Presentations in these sessions came from a wide range of users including UKOUG members; London Borough of Havering; FSA; Network Rail; WorldPay; John Lewis Partnership; Motability Operations; RBS and Ladbrokes.

Many thanks go to Oracle for allowing representatives for UK Oracle User Group to take part and an exhibit at the event.

 

Recommended UKOUG events

Missed the event? Or perhaps you want to hear more about the subjects covered in an independent user setting. In which case we invite you to join us at our UKOUG Business Intelligence & Reporting Tools Special Interest Group (SIG) Meeting, taking place on Tuesday 12th March 2013 at the Oracle City Office, London.

More details about this event and an agenda can be found here.


Recommended Oracle events

Oracle themselves also have a number of up-coming Business Analytics events. Find a full list of these events here.

 

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